The REAL TRUTH About Social Mediaby Eric Harr
About The Book
The REAL TRUTH About Social MediaConfessions Of A Social Media CEO
In The REAL TRUTH About Social Media, social strategist Eric Harr reveals the secrets to social media success. He shares invaluable lessons–and painful mistakes–forged from thousands of hours of "in-the-trenches" work with his clients. Filled with the latest research, practical insights, case studies, valuable templates and simple tips, The REAL TRUTH will save you time, boost your business and enrich your life.
"With roughly one billion active users, social media is the fastest growing form of communication in history. It is also the most powerful marketing channel the world has ever seen. There are over 15 million businesses, big and small, engaging in social media to drive awareness, boost sales, gain business insights, provide customer service and save marketing dollars, yet the vast majority of those businesses are going about it all wrong," said Eric Harr. "They're alienating the very people they're trying to reach. Old-school business practices work best in this new media. My goal through this book is to outline the do's and don'ts through concrete examples, so anyone and everyone can have a strong, successful social networking campaign."
- Understand the basics of social media in plain language: what it is, how it works, how we got here–and how you can benefit from it
- Discover the 8 mistakes that could destroy your business or ruin your life
- Learn why "old-school" business practices win in the new economy
- Get a "CEO's Success Toolkit" of over 40 tools & resources that help you get the most out of social media
- Gain over 50 practical insights that can benefit your business right away
- Discover the three most important letters in social media–and how ignoring this can cost you time and money
- Explore 20 inspirational, real world success studies and how they apply to your business–and your life
- Get a free subscription to a private Twitter feed with the latest news, tips, strategies and insights (value $100/year)
- Discover a proven 5-step formula for calculating the True ROI from your social media engagement.
About The Author
ERIC HARR IS WIDELY REGARDED as one of the leading social media strategists in the world. He is the Founder and CEO of Resonate Social Media, a boutique social media agency in San Fransisco, with clients ranging from small businesses to multinational corporations. Harr is a best-selling author, Emmy-nominated CBS- TV host and the Founding Editorial Director of VIV Magazine, the world's first mass-market digital magazine. He is an international ambassador for CARE, a leading humanitarian organization.
Harr lives in Marin County, California with his high-school sweetheart Alexandra, their two terrific children, Vivienne and Turner, and their curly, brown Labradoodle, Buddy.
See what people are saying about The REAL TRUTH About Social Media
“With all the new varieties of Social Media out there today I loved reading this book. A very easy read indeed. Breaking down the many aspects of the various platforms. A good read for anyone interested and participating in Social Media today.”
“An easy read with some solid insights on this revolution we call social media. What I really liked was the structure namely the ACTIONABLE INSIGHTS. So many books do not give you concrete ways to proceed on things. I thought that was cool. Most social media books are collection of case studies which is great however the author needs to add more than that and Mr. Harr does that. An engaging read by a very passionate author! I recommend.”
“This is the type of book that someone seasoned with social media can appreciate, while someone new to the game can understand. Eric breaks down the truth’s and myths with an energy that makes the book flow for an easy read. One thing I appreciated is that with chapter – Eric gives actionable insights for both an individual and a business. Seriously something that anyone who has interest in Social Media should take the time to read.”
“This book was such a pleasant read…not as one would expect from a book on social media. The concepts discussed in this book are clear, concise, and timeless…not like other books on the subject that will come and go. Harr knows what he is talking about and gives concrete examples and actionable insights to paint a real picture of the concepts he talks about. I was inspired to dust off my twitter handle and give it a spin.”
“I found this book to be a very easy read and chock full of meaningful insights and real life examples of social media successes and failures to help demonstrate the power and relevance of the medium.”
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If you'd like to review Eric's book and/or request an interview, kindly contact Sara Johnson.